The 48 HR Hustle

How cool is this idea?  A magazine edited and published in 48 hours!
The premise:  They unveil a theme and contributors have 24 hours to produce and submit their work. 48 Hour Magazine then takes the next 24 hours to put it all together.  Voila!
The result: A website and tangible version ready for delivery.

"We promise it will be insane. Better yet, it might even work."

I'm going to have to order a copy of Issue Zero...because I'm just too curious not to.

{Found via CH Bearstar}